Step-by-Step Guide: Adding a Follow Button on Reels for Facebook and Instagram

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The Follow Button on Reels has become increasingly popular. It creates a direct link between you and your followers, allowing them to follow you instantly on both Facebook and Instagram. Here’s the step-by-step process of adding it:

  1. Open Reels Creator Studio on either Facebook or Instagram.
  2. Go to settings and select ‘Account.’
  3. Look for ‘Follow Button’ and click on it.
  4. Customize the button’s appearance with various design options.
  5. Save your changes.
  6. Your new Follow Button is now visible on all your Reels!

To make it even better, promote exclusivity, collaborate with influencers, engage with your audience, and cross-promote your Reels. With consistent effort, your follower count will soar! So, let’s start adding that Follow Button!

Step 1: Accessing the Reels Creator Studio

To access the Reels Creator Studio, here’s what you need to do:

  1. Log in to your Facebook or Instagram.
  2. Head to your profile and tap the “+” icon at the bottom.
  3. Select “Reels” from the options.
  4. You’ll be directed to the Reels Creator Studio – create and customize your reels here!

This platform has lots of features to help reel creators make their content more engaging and get a better understanding of their reel’s performance.

Sarah used the Reels Creator Studio to add a follow button to her reels. This made it easier for viewers to follow her account and helped her get more followers, which increased her online presence and opened up opportunities for collaborations and brand partnerships.

So, if you want to up your reels game, the Reels Creator Studio is the key. Start exploring its features now!

Step 2: Navigating to the Follow Button Settings

Want to boost your followers? Dive into the process of navigating the Follow Button Settings on Facebook and Instagram! Log in to your account and look for the “Edit Profile” button. Scroll down until you find the “Followers” section, and click on the Follow Button Settings option. Now you’ll have a range of customization options available.

  1. Select Facebook, Instagram, or both.
  2. Choose to make the button visible to existing followers or non-followers.
  3. Pick the layout, such as horizontal or vertical.
  4. Decide the size, small, medium, or large.
  5. Choose a custom color for the button.
  6. Save your changes and preview them on your profile.
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Enabling the follow button can be an effective way to increase engagement and grow your fanbase. Don’t miss out on this powerful feature! Customize your follow button today and watch your follower count soar – every click matters. Choose your platform wisely, because once you’re on Facebook you’ll have to deal with your relatives commenting on your Reels. Start growing your fanbase now!

Step 3: Selecting the Platform (Facebook or Instagram)

Select the right platform for a magical Follow Button experience! Whether it’s Facebook or Instagram, make sure you take these steps:

  1. Determine your audience: Who do you want to reach? Consider if Facebook’s broader user base or Instagram’s younger, creative communities is right for you.
  2. Analyze user behavior: See how users engage with Reels on each platform. You’ll get insights into what content works best for your target audience.
  3. Evaluate goals: What do you want to achieve? Brand visibility? Engagement? Conversions? This will help you choose a platform that meets your objectives.
  4. Check platform features: Look at the special features like filters, music libraries, and community interactions. Each can help you make the most of your Reels!

Facebook has broader reach and targeting options, and Instagram’s visually appealing layout and video focus are great for younger audiences.

To decide:

  1. Experiment with both: Test out Reels on Facebook and Instagram to get performance data.
  2. Ask your audience: Polls or messages will tell you what people prefer.

Choose the platform that best suits your goals and maximizes the impact of your Reels!

Step 4: Enabling the Follow Button Option

Make your Reels unique with the Follow Button Option! Here’s what to do:

  1. Get to your Profile: Click on the profile icon.
  2. Access Settings: Find the three horizontally stacked lines, and give it a tap.
  3. Find “Account”: Scroll until you spot it, then tap.
  4. Enable the Follow Button: Under “Account”, locate “Followers”, then tap the toggle button.
  5. Save Changes: After enabling, click the “Save” or “Done” button top right.

Remember to keep your settings up-to-date to ensure safety & enjoyment.

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Pro Tip: Engage your audience with this feature by encouraging them to follow you! Add a personalized flair and make it yours!

Step 5: Customizing the Follow Button

Want to customize your Reels Follow Button? Here are 5 simple steps to get you started:

  1. Open Instagram and go to your profile page.
  2. Tap on the menu icon (three lines) in the top right corner.
  3. Select “Settings” from the menu.
  4. Tap on “Privacy” and then “Account Privacy”.
  5. Scroll down to find the “Follow Button” section.

For more details:

  1. Open Instagram: Open the app and get to your profile page.
  2. Access Settings: Look for the menu icon (three lines) and tap it.
  3. Choose Privacy: From the menu, select “Settings”.
  4. Find Account Privacy: Tap on “Privacy” in Settings.
  5. Customize Follow Button: Scroll down to the “Follow Button” section.

You can pick between Default, Outlined, or Filled styles and decide if you want to show follower counts. Remember to save your changes before closing Settings.

Now, let’s see how many followers you can get on your Reels! Facebook Newsroom reports there are now over 2.91 billion monthly active users worldwide. Wow!

Step 6: Saving and Testing the Follow Button

Save and test your follow button to ensure it works correctly. Here’s how:

  1. Save changes made to the follow button, to make sure they apply.
  2. Preview the follow button on your Reels, to check if any more adjustments are needed.
  3. Test the follow button’s functionality by clicking on it and making sure it follows your account.
  4. Check the compatibility across Facebook, Instagram, and various web browsers and devices.
  5. Ask for feedback from friends or colleagues to get their thoughts and suggestions.

Optimizing the saving and testing process:

  • Regularly update and refresh saved settings.
  • Analyze user data to gain insights into how people interact with your content.

Conclusion: Follow the steps in this guide and you’ll have that follow button on your Reels faster than you can say ‘double-tap to like!’


In the fast-paced world of social media, adding a follow button to your Reels on Facebook and Instagram is a must for creators who want to grow their audience. Here are step-by-step guidelines to make it happen.

  1. Navigate to the settings menu of your account and look for the option to customize. Select the placement and design of the follow button that best suits your brand.
  2. Make sure your Reels have engaging and relevant content to attract followers. Create visually appealing videos related to your niche or interest.
  3. By adding a follow button, you reach a wider demographic and expose your content to more people. This increases opportunities for engagement, collaboration, and growth.
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Don’t miss out! Start implementing these steps to maximize your reach on social media platforms. Statista reports over 1 billion people use Instagram every month worldwide.

Frequently Asked Questions

1. How do I add a follow button to my Reels on Facebook?

To add a follow button to your Reels on Facebook:
  •  Go to your Facebook profile.
  •  Click on the "Edit Profile" button.
  •  Scroll down to the "Contact" section.
  • Under "Follow Button," select "Add a Button."
  •  Choose "Follow" from the dropdown menu.
  •  Save the changes.

2. Can I add a follow button to my Reels on Instagram?

Yes, you can add a follow button to your Reels on Instagram.
  •  Open the Instagram app.
  •  Go to your profile page.
  • Tap "Edit Profile."
  • Scroll down to the "Contact Options" section.
  •  Toggle on the "Add Instagram Reels Follow Button" option.
  • Save the changes.

3. Why should I add a follow button to my Reels?

Adding a follow button to your Reels allows your audience to easily follow your account and stay up-to-date with your content. By adding a follow button, you can increase your follower count and engagement on your Reels.

4. How does the follow button on Reels work?

When someone clicks on the follow button on your Reels, they will be redirected to your profile page and given the option to follow your account. Once they follow you, your Reels will be displayed on their feed, and they will receive notifications about your new content.

5. Can I customize the follow button on my Reels?

Currently, there are no customization options available for the follow button on Reels. The follow button will have the standard design and placement determined by Facebook and Instagram.

6. Can I remove the follow button from my Reels?

Yes, you can remove the follow button from your Reels on Facebook and Instagram. To remove the follow button, simply follow the steps mentioned earlier and toggle off the option to add the follow button.